Greg Cook

Mortgage Broker | NMLS: 283159

Would You Let Your 401(k) Drop 10% Without a Plan? (You Might Be Doing That With Your House.)

A Prologue: The Great Disconnect 
As a homeowner, you've likely spent more time checking the balance of your 401(k) than you have thinking about your home's equity. We treat our investment accounts with a sense of urgency and strategic importance. We watch them, we protect them, and we would never dream of just letting them lose value without a plan.

But here's a startling fact: for the majority of homeowners over 62, their home equity represents a massive portion of their total net worth—often 40-50% or more.

This creates a great disconnect. Why do we treat our largest asset with less strategic importance than our savings or stock portfolio?

A Question About a 10% Loss

Let's do a quick thought experiment. Imagine you woke up tomorrow and your investment advisor told you your 401(k) had dropped 10% and was expected to continue falling. What would your reaction be?

You would likely be on the phone immediately, discussing a defensive strategy to "lock in" your gains and protect yourself from further downside. You wouldn't just sit there and hope for the best.

Now, consider this: in many parts of Colorado, home values have dropped significantly in the last year. Your largest asset has already taken a hit. Yet, most of us just watch it happen, feeling powerless.

Applying Investment Logic to Your Home

What if you could apply the same savvy logic you use for your investments to your home's equity? What if you could "lock-in the downside while still having an upside?"

This is, in essence, what a reverse mortgage line of credit allows you to do.

By establishing a line of credit now, you are basing the amount of equity you can access on your home's current high valuation. You are effectively capturing that value. This creates a powerful set of outcomes:

  • You've Locked In the Downside: That line of credit is now a secure, stable asset. The amount of cash available to you is contractually guaranteed to grow, even if your home's market value continues to fall. You've protected that portion of your equity from any further market declines.

  • You Still Have the Upside: Because you still own your home, if the Colorado market rebounds and your home's value starts to climb again, you and your heirs get the full benefit of that appreciation.


It's Time to Treat Your Home Like Your Most Important Asset

A reverse mortgage isn't just a loan; it's a sophisticated financial strategy that allows you to manage your home's equity with the same level of care and foresight you apply to your other investments. It’s a way to protect what you have, while still participating in any future growth.

Isn't it time you had a defensive plan for your largest asset? Complete the sign-up form and let's schedule a no pressure conversation.


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Representing: Enduro Mortgage, Colorado Mortgage Company Registration

NMLS# 2127434 Regulated by the Division of Real Estate

EQUAL HOUSING OPPORTUNITY https://nmlsconsumeraccess.org  

Greg Cook picture
Greg Cook picture

Greg Cook

Mortgage Broker

Enduro Mortgage | NMLS: 283159

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