Greg Cook

Mortgage Broker | NMLS: 283159

"Played By the Rules Your Whole Life, Only to Find the Game Was Rigged?"

If you are a retiree who planned, saved, and worked hard for decades, only to find that your money just doesn't stretch the way you thought it would, let's be clear: You are not imagining it. There is a concrete reason for the financial pressure you are feeling, and it has nothing to do with a failure to plan on your part.

Many of us built our lives and our savings in a world that operated on a completely different financial scale. Think back to Southern California in the early 1980s. You might remember taking the family to Disneyland for the day. Admission was about $7.50 a person. Today, a one-day ticket can cost over $200 a person. That’s not just inflation; that’s an increase of more than 2,500%.

This isn't just about theme parks. This dramatic shift is everywhere, quietly draining the savings you worked so hard to build.

Consider the home you bought. A median-priced house in Southern California in the early '80s might have cost around $100,000. It felt like a huge sum then, and the mortgage payments were a significant part of your budget. Today, that same home could easily be worth over $900,000. While that sounds like a wonderful gain, think about what it costs your children or grandchildren to live in that same neighborhood. Now, think about the property taxes, insurance, and maintenance costs on that home today compared to what you paid in 1985. They have all inflated alongside the value.

Look at the car in your driveway. In the 1980s, you could buy a new, reliable family car like a Honda Accord for about $8,000. Today, a new Accord starts at nearly $30,000. Your paycheck back then was built for an $8,000 world, but your savings are now having to cover repairs and replacements in a $30,000 world.

The problem is simple, yet profound: You are trying to pay for the costs of the 2020s with dollars that were earned in the economy of the 1980s and 1990s. The fundamental value proposition has changed. The goalposts haven't just been moved; they're on a different field entirely.

This is the very scenario that some forward-thinking leaders worried about. When President Reagan’s administration helped create the federally-insured reverse mortgage program (HECM) in 1988, it was born from this exact concern. They recognized that for millions of Americans, their life savings weren't just in a bank account; they were locked away in the walls of their homes. They saw a future where seniors could be living in a million-dollar house but unable to afford a new refrigerator or a sudden medical bill.

The program was designed to be a safe bridge. It allows you to convert some of that home equity—that lifetime of payments—into cash you can use today, without having to sell your home. Crucially, it was built with guardrails to protect you. Mandatory counseling from an independent, government-approved counselor is required to ensure you understand exactly how it works. It was a recognition that the economic ground would shift beneath our feet, and that seniors would need a stable and secure way to access the wealth they had spent a lifetime building.

So when you feel that financial squeeze, remember the Disneyland ticket. Remember the price of your first home. It’s not just a memory; it’s proof that the world has changed. Your struggle is not a personal failing, but a shared experience for a generation caught in one of history’s greatest economic disconnects. And understanding that is the first step toward finding solutions that were designed for this very moment.

  Understanding why your budget feels stretched so thin is the first step, but it doesn't have to be the last. Amidst this financial challenge is the powerful success story you've been living in: your home. For decades, you made the payments, cared for the property, and built an incredible amount of wealth that sits within those walls. The question now is how to let that success help you today. Using your home's equity is about rebalancing the scale by finally allowing you to use 2020s dollars to pay for 2020s costs. It's a strategic way to access the wealth you've already built, providing a cushion of cash without having to sell the home you love. This is how you create breathing room, handle unexpected expenses with less stress, and finally allow your largest asset to become your greatest ally in enjoying the secure retirement you worked so hard to achieve. 

If you have questions, we're here to help. No pressure just a conversation  

Let us help you!

Our representative will be in touch with you.

Representing: Enduro Mortgage, Colorado Mortgage Company Registration

NMLS# 2127434 Regulated by the Division of Real Estate

EQUAL HOUSING OPPORTUNITY https://nmlsconsumeraccess.org  

Greg Cook picture
Greg Cook picture

Greg Cook

Mortgage Broker

Enduro Mortgage | NMLS: 283159

Getting started is Quick & Easy

If you have any questions, I’m here for you

purchase

refinance